1960s mens fashion trends

1960s mens fashion trends DEFAULT

s Men&#;s Fashion, 60s Fashion for Men

By , half of the USA&#;s population was under 25 years of age. The young men and women of the &#;60s had witnessed social injustices of their parent&#;s generation and wanted change. That change even reflected in s men&#;s clothing, contributing to a continuation of casualness, a slimming of the figure (boyish shapes), and brighter colors and patterns last seen in the late s.

Most s men&#;s fashion history books focus on fashions in London. Very little is discussed of American men&#;s fashion which, although it had some influence from London, also had its own uniquely casual American look. We will discuss both styles in this article but focus more heavily on American clothing.

 men's fashion s guys clothing 60s men clothes at VintageDancer

Men&#;s Fashion

The s men&#;s everyday look consisted of slim-fit trousers, a button-down shirt or polo shirt, and a patterned sport coat. This Ivy League look started on college campuses, but was adopted by businessmen who began to wear it instead of traditional conservative 3 piece suits.  The Ivy style gave way to the mods, influenced by British fashion and music icons. This, in turn, changed again as the American hippies took over in the late &#;60s with their recycled vintage, back to the earth roots, and peaceful defiance. All three distinct looks influenced each other, creating an overall modern fashion decade.

 mens mod fashion

Men&#;s Mod Fashion

The Peacock Generation was one name given to British men&#;s fashion in the late &#;60s. It referred to how fashionable young men were putting themselves on display, inviting commentary, and expressing individuality by wearing a variety of unusual clothing. Color were brighter, patterns bigger, clothes tighter, and the price tag cheaper. Fashions changed quickly, and young men flocked to small boutique stores in big cities to get the latest flashy outfits.

s men&#;s clothing was overall worn tighter to show off youthful bodies. Shirts were unbuttoned to show off a bit of chest and pants were lowered down to the hip. Bold colors and big color block patterns shouted &#;Here I Am.&#; Even basic suits and sport coats were worn with a bold pop of color, like a red vest or neck scarf. Older men who were afraid to adopt these stand-out statements still had plenty of greys and browns to wear, but even they adopted some of the newer slim styles in toned-down colors on the weekends.

, s mens fashion. lime green was a popular color in the mid 60s

, Lime Green was a Popular Color in the Mid s

The Conservatives and the Ivys: 60s Fashion for Men

s men&#;s fashion continued into the early &#;60s, often called the Continental or Ivy Style. The continental look embraced the conservative man in the gray flannel suit who would cast off his lifeless suits for casual clothing on the weekends. Some of the key features are:

  • Sportcoats with contrasting trousers, colored vests, dress shirts, and skinny ties. Fedora hat optional. Shop suits here.
  • Casual polo shirts with solid or patterned trousers on the weekends, worn with a belt. Shop shirts and pants.
  • Tennis sweaters, cardigans, and sweater-vests instead of sport coats. Shop sweaters.
  • Athletic sweatshirts, T-shirts, and Cabana sets at home or on vacation.

s conservative men wear wearing more color

    • Early s Conservatively Dressed Men Begin Wearing More Color as well as Mixing Pants, Shirts, Sportcoats, and Hats

Men&#;s Suits and Sportcoats

Into the &#;60s, men&#;s business suits continued to be dull and lifeless &#; bland greys and browns with the sack fit and single pleat leg. Some suits were updated slightly with textures like tweed or corduroy, or given noticeable patterns such as plaid, checks, and herringbone.

Suits were modernized a bit with a lower waistband, flat-front trousers, narrowing lapels, and 2- instead of 3- button jackets, which eventually dropped down to just 1 button.  Suit jackets were also being worn over non-matching trousers. Keeping jacket and trousers in the same color family kept the look conservative enough for the office.

These updated suits that were worn without a hat, and often called  the &#;JFK Look.&#; Across the pond, a 3 button suit jacket with a high neck was dubbed the &#;Britisher style.&#;


 Conservative or Continental suits
Conservative or Continental Suits
British Three-Piece, Three-Button Plaid Suit

Outside of the office or to a business casual lunch, men could wear the latest trend for sportcoats in bold patterns and contrasting colors. This look was heavily influenced by the Ivy League style, which wore mismatched suit jackets and pants with a bold colored suit vest or sweater vest. Red and yellow were the most popular vest colors that popped under dark blue, grey, or tan sportcoats. Dark vests were worn with lighter colored jackets. Brightly colored dress shirts replaced vests in the mid to late 60s.

Sport coat colors and patterns grew bolder as the decade progressed. Subtle and muted patterns in the early years gave way to wide boater stripes, large plaids, windowpane, and black and white checks or herringbone. Solid colors such as red, ivory, white, bright blue, light grey, and mustard yellow were equally paired with dark trousers in another solid color (or pattern in the later years). The final years also saw an explosion of pastels and pinstripes, a nod back to the mids. Baby pink, sky blue, and sunshine yellow were spring and summer favorites.

Shop men&#;s 60s suits and sportscoats.

s, boater stripe and plaid sportcoats

Mid s, Boater Stripe and Plaid Sport Coats

Men&#;s Dress Shirts and Ties

Dress shirts were white, pinstriped, or pastels for most of the decade, letting the outerwear be the focus. Neckties could be solid, wide striped, or patterned, but again to keep in balance with the outerwear, neckties were usually plain or striped, dark, and very skinny ties. Skinny ties balanced with thin lapel coats and narrow shirt collars.

In the late 60s, men&#;s dress shirts exploded with rich colors, small patterned ties, and flashy gold cufflinks. Ties were still skinny, but gradually widened to a classic width as suit lapels began to widen. Shop ties.

 Colored shirts, skinny ties and cufflinks

Colored Shirts, Skinny Ties, and Cufflinks

An alternative to the tie came in the late 60s &#; the neckerchief. The neckerchief was folded like a cravat around the neck and puffed out from under an unbuttoned shirt collar. The look was suave against the brightly colored shirts and sport coats. This was often too mod of a look for the conservative set, but the young Ivys found it liberating compared to the noose of neckties.

Learn more about the history of men&#;s neckties.

s mens neckties black neckerchief under red shirt and brown sport coat

Black Neckerchief Under Red Shirt and Brown Sport Coat

Men&#;s Casual Shirts

Casual clothes for the conservative or Ivy set turned to the golf or country club look: polo shirts, skinny belts, and single pleat or flat-front trousers. Polos, also called sweater-shirts, were often trimmed in contrasting stripes or made up in large two-tone color blocks, a carryover from the &#;50s. Some featured printed designs reflecting the Atomic Age/Space Age. Many had zip-up collars instead of buttons. The horizontal striped polo shirt mimicked classic fisherman shirts, while vertical panel shirts were borrowed from 50s bowling shirts.

 stripe knit polo shirts
Piped Polo Shirts
 mens horizontal stripe polo shirts
Men&#;s Horizontal Stripe Polo Shirts

Besides the polo, the button-down shirt in plaid, stripes, or prints remained the essential men&#;s shirt for almost every occasion. Western shirts with piping trim were frequently seen in small-town America. Camp shirts, worn untucked, remained popular summer shirts.


The mod look influenced casual shirts, even for conservative men with an increase in bold color combinations, stand out stripes, and multi-color plaids. Of course there were plain colors too, such as pastels in spring, saturated colors in the fall, and earth tone colors in the late 60s. Contrasting white buttons gave them a modern look. Collars were also small and wide-set.

Learn more about men&#;s s shirts.

 knit shirts- stripes, gingham and tile print
Knit Shirts &#; Stripes, Gingham, and Tile Print
 mockneck knit shirts and polos
Mock Neck Knit Shirts and Polos

60ss style men's knit shirts

60ss Style Men&#;s Knit Shirts &#; Shop Shirts

Men&#;s 60s Sweaters

Just like shirts, men&#;s sweaters took on similar colors, stripes, and color-blocked patterns. The pullover sweater (jumper) and cardigan achieved a new status of high fashion when Italian knitwear makers Missoni and Gino Paelo introduced innovative designs and knitting techniques. Sweaters appeared with jeans at ski resorts or just around town for the average man who wore it as a replacement for a sport coat.

Large Chevron or wide stripe blocking, geometric tile designs, chunky knits, and new textures such as mohair went mainstream quickly. Ivy Leaguers latched onto the sweater revival, not only with new designs, but with the classic Tennis or Letterman sweater, sweater vests, and V neck cardigans.

Shop men&#;s 60s style vintage sweaters.

60s style men's sweaters and cardigans jumpers s mens knitwear

60s Style Men&#;s Sweaters and Cardigans &#; Shop Now

Men&#;s Overcoats and Jackets

Outerwear coats in the first half of the 60s remained similar to the conservative 50s. Knee-length car coats and overcoats (called Knee Breakers in Britain) topped men&#;s business suits. Short guards coats, camel hair overcoats, polo coats, British warm coats, and plaid car coats hit just above the knee. The shape was slimmer with double-breasted coats &#; especially trench coats &#; leading the fashion trend. There were also boxy bone-colored mac coats, which were perfect for spring.

 mens Mac long coats overcoats
Mac Long Coats
s mens coats overcoats long coats neutral color short coats
Neutral Color Short Coats

For more casual looks, the sherpa lined suede hip-length coat or quilted puffer jacket offered better warmth without the weight.  For spring days, the Harrington jacket (light bomber style) continued to be a casual favorite for young and old. In , the bush jacket returned to fashion with four pleated pockets and a belt. Winter ski jackets favored the the puffer quilted jacket while spring athletes liked the windbreaker.

Shop men&#;s coats and jackets.

60s Shoes for Men: Slip on Shoes

Most men continued to wear Oxfords and moc toe shoes for all occasions, however it was the slip-on loafer types that took off in the &#;60s. Even conservative men enjoyed the ease of slipping into a pair of shoes instead of dealing with tie laces. Toes were pointed in the early &#;60s and blunted by the later years. Black shoes were favored over brown, and shiny was better than matte.

The Ivy kids loved a classic penny loafer or moccasin shoe. Shoe designs were clean, smooth, and minimally embellished. The newest invention was the white leather loafer with black sole, worn with white pants and sportswear in the summer. It crossed the border into mod style, yet real mods hardly ever wore them.

With casual clothes came the slip-on and tie shoes in lighter colors (bone, grey, tan) and soft textures such as suede.  The suede chukka boot was another popular option on college campuses.  As pant hems rpse, boots became more popular in the mids with all men.

Shop men&#;s 60s shoes.

60s Men&#;s Hats & Hairstyles

Conservative men couldn&#;t think of leaving the house with a hat, yet the new generation took pride in their perfectly combed hair. Some people blame President John F Kennedy for promoting hatlessnes, while others chalk it up to the Youthquake movement. This doesn&#;t mean there were no hats, only new styles to reflect a new culture.

 fabric stingy brim fedora hats

Fabric Stingy Brim Fedora Hats

 mens felt hats

Men&#;s Felt Hats &#; Shorter and Narrower than the 50s Styles

The first was the snap-brim fedora &#; a short crown, V-dent, narrow brim fedora with a snap-up brim at the back.  Made of dark felt in winter and light sennet or coconut straws in summer, they had hatbands they were more detailed in design instead of the classic wide stripes. These hats complemented the new slim suits perfectly. Even the mods wore them. Learn more about s men&#;s trendy hats and shop mens &#;60s style hats.


Read about s men&#;s hairstyles and facial hair here.


Swimwear / Surfer Clothes

Displaying young and fit bodies at the beach created a shift in men&#;s swimwear. The bikini brief for men lowered to below the belly button, and stretchy knits made them more supportive and comfortable to wear. Boxer style swim trunks also lowered a bit and raised up in the leg. The surf style (boardshorts) had longer legs and a drawstring waistband. Colors were bright horizontal stripes as well as psychedelic prints that rivaled non-beach clothing.

The matching cabana set (trunks and camp shirt, t-shirt, or shirt jacket) was an absolute must-have at the poolside (and a perfect cover-up for the not-so-young-and-fit bodies). The only truly new design were the Basketball trunks, cut with a tulip-edged side seam and white piping that appeared around and carried well into the &#;70s.  Learn more about the history of men&#;s swimwear and shop retro swimsuits and cabana sets here.

Subculture: The Mod Fashion

Part throwback to the Edwardian age and part futuristic, Mod men&#;s clothing blended old and new together in a look that could be conservative yet trendy, or outright flamboyant. The look dominated the UK but was less mainstream in the USA. Fashion-forward young men were the primary audience who looked to buy Mod clothing, thinking it would attract young girls who were obsessed with the British bands.

Read about the American men&#;s 60s mod style here.

60s Men&#;s Mod Fashion &#; American Style

Subculture: The 60s Hippie Men

Around , a new era of culture and fashion was replacing the Mods. Counterculture events, gatherings, and peaceful protests were happening in major USA cities. San Fransisco had The Summer of Love, which was a celebration of global multiculturalism as well as antifashion, non-conformity, and anti-consumerism.  In New York, Woodstock drew over k young music fans to a peaceful 3-day concert series.

Hippie peace protester men

Hippie Peace Pants Protester

The hippies rejected fast fashion, shopping at thrift stores instead. They purchased anything ethnic, western, well worn, or gender-bending. They learned to make bead necklaces and headbands, tie-dye T-shirts, and tool leather. Recycled clothes were upcycled with patches, embroidery, and beading. Trimmed with suede fringe, topped with a floppy western hat, and worn with flared jeans, the men&#;s 60s hippie look was something the mainstream world couldn&#;t comprehend.

In the first years, they also borrowed psychedelic clothing that had entered the mainstream. Vivid swirls of color on shirts and pants mixed with fringe vests and boots. The clash of color, style, and texture made hippies the creators of the Trippy style.

 Flower Power hippie clothes

Flower Power Hippie Clothes

Hippies also created historically inspired throwback fashions. By shopping at thrift stores, they were able to buy dramatic vintage clothing or recreate historical styles from the Renaissance on up to the Art Deco Hollywood age. Mixing heavily decorated velvet jackets, white ruffle dickies, heavy gold chain necklaces, and psychedelic flares, the Retro hippie look was a costume for those with something important to say.

The final hippie look was the ethnic style. Traditional clothing worn by men in the Middle East was seen as the opposite of tailored Western fashion. Wearing an African Dashiki, Indian Batik tunic, or Native American jewelry and moccasin boots spoke to the old cultural traditions of handmade wearable art long gone from American society.

Learn more about s hippie fashion part 1 and part 2 and s men&#;s hippie fashion and outfit ideas here.

s Men&#;s Costumes

Dressing in the s style today is fairly easy. Thanks to a revival of the Mod look, especially in the UK and the boho hippie look in the USA, there are plenty of choices locally as well as online. Here are a few outfit ideas to get you planning your next 60s outfit. Don&#;t forget a ready-made costume for Halloween too.

60s mens casual outfits

60s Men&#;s Casual Outfits


Read More

Shop s Men&#;s Clothing

Thanks to current mod trends and some boho hippie fashion, s men&#;s clothing is easier to find in the mainstream. Genuine vintage continues to be expensive and rare but these links will help you find new, vintage style 60s clothing, that are almost as good (and more durable) than real vintage.

s men&#;s shirts

s men&#;s pants and jeans

s men&#;s suits, sport coats, blazers, and tuxedos

s men&#;s jackets, coats and sweaters (knitwear)

s men&#;s shoes

&#;s men&#;s hats

Vintage Reproduction Brands &#; Where to buy s reproduction men&#;s clothing


Sours: https://vintagedancer.com/s/s-mens-fashion/

The s were a time of great change. This decade changed the world in many ways, including fashion. But it wasn’t just women’s fashion that was revolutionized in the 60s. Men’s fashion got an overhaul as well.

Want to learn more about the styles that made men’s fashion in the s so memorable? Here’s what you need to know about the styles men were wearing in the 60s.

What Were the Most Popular Styles for Men in the s?

When you think of men’s fashion in the s, you probably think of bell-bottoms and tie-dye shirts. And yes, you could absolutely find plenty of these throughout the decade that featured the Summer of Love. 

But this dynamic decade had much more to offer than just hippie cliches and memories of Woodstock. 

So, just what were the popular styles of the day? From the single-breasted suits of businessmen to the black turtlenecks of the beatniks, men’s fashion in the 60s had something for everyone.

Let’s take a quick trip back in time and have a closer look at men’s fashion in the s.

Men's s Pullovers

Credit image source: Pinterest

If you could describe the style of the s in one word, that word would be “conservative.” Therefore, it should come as no surprise that fashion in the early s was still fairly reserved. 

Pullover sweaters were a popular look for men of the day. Also known as the Ivy League style, this was the trademark look of President John F. Kennedy, especially in his younger days.

Button and zip cardigans were also popular options in the s, as were V-neck sweaters. Colors during this time were often bold and there were lots of patterns to choose from. 

The varsity stripe sweaters of the s were still popular in the early 60s. And the classic cable knit sweater was in style during this decade as well. You could find any of these sweaters being worn with chinos and a pair of loafers.

Business Attire

Credit image source: Dudepins

As with the Ivy League look that reigned supreme with younger men in the early 60s, business attire for men was still very conservative at the beginning of the decade. 

For a glimpse of the popular styles that men were wearing in the business world, take a look at the television series Mad Men. Jon Hamm’s character, Don Draper, is a perfect example of what a well-dressed man would have worn in the sixties.

Men still wore three-piece suits featuring a fitted vest in this era. Hats, such as a fedora, were also part of this classy look. 

A pair of black Oxford shoes polished to perfection was the icing on the cake for this style. And a full-length trench coat was the finishing touch in colder weather.

Blazers and Preppy Styles

Image credit: Classachusetts

Preppy dressers were in their glory during the s. But this look was much more than just varsity sweaters and penny loafers. 

During the s, a popular look was the plaid blazer. Preppy men paired this unique style of a blazer with a white dress shirt, a tie, trousers, and of course, those beloved loafers. 

Another preppy look that has stood the test of time is a polo shirt with a cardigan sweater tied around the shoulders. For more casual occasions, a short-sleeved dress shirt with khaki pants and those versatile loafers were popular.

The Kennedy family gets the credit for making the preppy look part of mainstream fashion in the sixties. They were the fashion icons of the day and their preppy style quickly became the look everyone wanted.

Mod Styles

Image credit: Comic Strips and Lunch

Eventually, times began to change and the ultra-conservative styles of the s began to evolve. Mods, which was short for Modernists, took fashion in a new direction.

The Mod style began in Britain before becoming popular across the pond in the United States. For an example of this style, you don’t need to look any further than the fashion choices of the early Beatles.

Slim-fitting suits and narrow, tailored pants were part of this look. These suits could be paired with dress shirts or turtlenecks. Plaid shirts and penny loafers are popular mod styles as well. Argyle socks are a nice touch too. And don’t forget the dark sunglasses. 

When the Beatles first took the world by storm in their early days, many people were aghast at their Mod style hair. They couldn’t believe that men were wearing their hair that long. But this was just a taste of things to come.

Hippie and Beatnik Styles for Men

Image credit: DW

As the decade continued, fashion took a turn no one would have expected just a few years earlier. 

As Americans faced increasing unrest during the Vietnam War and the Civil Rights Movement, young people became fed up with the conservative rules of society their parents had grown up with. 

This dissatisfaction with societal norms was obvious in the music of the times, the protests that took over the streets, and even the clothes that the younger generation chose to wear. 

Enter the hippie and beatnik scenes.

Hippie Styles

Image credit: CR Fashion Book

When it comes to the s, hippie styles are definitely the most memorable. This look was all about having fun and loving life. 

Bright colors, a multitude of patterns, and flamboyant accessories made this a look that still stands out even half a century later. Wide bell-bottoms and lots of frills added to the allure of the hippie style.

Although many men wore these classic hippie looks during the sixties, Jimi Hendrix was always known for making a fashion statement. 

The hippies also made it acceptable for men to have long hair, something that was unthinkable in the s.

Beatnik Styles

Image credit: Pop Culture

Hippies and beatniks often get lumped into the same category but they are almost polar opposites. 

While hippies were listening to the rock n’ roll guitars of Jimi Hendrix and folk musicians like Bob Dylan, beatniks were indulging in the music of jazz legends such as Miles Davis.

Their fashion choices were very different as well. Hippies are all about color. But beatniks prefer black or maybe a few black and white stripes rather than bold patterns. 

The trademark look of a beatnik is a plain black turtleneck. As far as accessories go, beatnik style favors dark sunglasses and berets.

In addition to jazz, beatniks also enjoyed art and poetry. Jack Kerouac, the legendary author, is one of the most famous beatniks in history.

So Many Looks

The 60s were a turning point for the world in a long list of ways. Fashion was definitely never the same again. 

Men’s fashion in the s really spanned the gamut. From three-piece suits to bell-bottoms, every man was able to make the fashion statement that fit him best. 

When looking back, it is easy to see how the styles of this decade still have an impact on the fashion world more than 50 years later. 

What s look do you incorporate into your daily wardrobe? Let us know! 

You might want to take a look at:

Retro Jewelry And Accessories: Most Popular Looks For The s
Swinging 60s Women’s Clothing Guide - Most Popular Looks Of s
s Fashion Trends: How To Recreate A s Look 
Fashion From Decades Past: Updated 60s Style
Sours: https://www.rebelsmarket.com/blog/posts/what-was-men-s-fashion-like-in-thes
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Changes in men&#;s fashion in the s were just as drastic for men as they were for women. Like women, men wore basically the same thing in the early 60s as they did in the late 50s. By , though, things started to change.

One change that is quite noticeable, the pants became much tighter. The fit around the thigh was sporty and not at all the relaxed fit that men were accustomed to.

The pea coat was quite popular for men in the mids. Well, basically anything that looked straight outta London was good to go in the mids. The Beatles were leading the way, as hair started to grow longer and pants fit tighter. Men still wore boots and hats.

The late 60s brought a whole new range of styles for men. In seeing a man wear a scarf was commonplace. But it wasn&#;t a big, wool scarf of today. It was a silk scarf that was tied like a loose tie. Check out the pictures below. It was a very effeminate look compared to fashions of the past.

Also, men&#;s pants became flared at the bottom almost like women&#;s pants. It&#;s quite clear that at that time, women&#;s clothes were becoming more masculine while men&#;s clothes were becoming more effeminate.

And boy, was it groovy. (Sorry, had to say it.)

Men&#;s Fashion Ads from Catalogs in the s


Sours: https://www.retrowaste.com/s/fashion-in-thes/s-fashion-for-men-boys/
1960s Mens Fashion

The peacock revolution: s UK menswear

The s saw a huge shift in men's fashion, as the standard template of the tailored suit gave way to more flamboyant styles.

Before the s, men's fashion was generally based on a conservative template that people didn't think to question: a shirt and tie; a plain, handmade suit; a jumper hand-knitted by a relative. Young men dressed much the same way as their fathers did. But in the late s, the Mods (short for 'Modernists') signalled the birth of a confident new youth culture, demanding clothes that made a statement. In London, some people began wearing clothes heavily influenced by Continental style, specifically Italian slimline suits, with their 'bumfreezer' short jackets, and the beatnik looks of the Parisian Left Bank. Designer John Stephen opened his first boutique in Carnaby Street in , selling cheap, sharp and colourful suits to men who became an important influence on London's street style.

As the s gathered pace, the standard template for a man's suit began to accommodate subtly daring new elements: the collarless jacket (a look popularised by The Beatles in , the year they launched their first album) and slim-fitting trousers, matched with heeled boots rather than shoes. Boutiques selling off-the-peg menswear spread across London, while traditional tailors and shirt-makers began to embrace society's increasingly informal new mood. Flamboyant elements such as embroidery and vividly printed shirts became acceptable parts of the everyday male dress code – in London at least.

By the mids, fashion-conscious young Londoners were challenging the staid rules of masculine etiquette that had persisted since Victorian times. Circulating in the overlapping worlds of fashion, music, the (newly influential) media and high society, a social group forged a bold new identity – the 'modern dandy', unashamed to wear frills, velvet and other elements previously judged to be too feminine for a man. A group of entrepreneurs capitalised on this shift in taste, setting up shops that married traditional tailoring techniques with the design flair of graduates from recently established Menswear courses.

Particularly influential men's fashion boutiques included Hung On You in the Kings Road, Blades in Dover Street and Granny Takes a Trip, also on the King's Road. Designer Michael Fish was a stylist in fashion and film (he was responsible for the vivid Liberty prints Terence Stamp wore in Modesty Blaise), before opening 'Mr Fish' on London's Clifford Street in Here he sold a range of 'peacock' styles that made no apology for being highly individual: wide ties, colourful suits and separates influenced by other cultures.

Later in the decade, military style also became popular – a trend accelerated by Mick Jagger, who wore a Victorian guardsman's jacket during a televised performance on Ready Steady Go! in At the end of the decade, violence in Vietnam and student uprisings in France signalled newly aware times, and consumerist enthusiasm for 'the next new thing' began to feel inappropriate. A growing interest in historic revival and various cultures encouraged British people to trawl second-hand shops looking for vintage clothes – particularly the fashions of the s and s and garments with connections to other parts of the world – to create looks through less consumerist means. As the s approached, taking inspiration from the s and s, lapels and trousers took on exaggeratedly wide dimensions for both men and women, and the traditional distinctions between menswear and womenswear became blurred. Blue denim jeans, at first a counter-cultural garment, were widely worn and promoted by global brands. Clothing became increasingly unisex and informal.


s fashion


Sours: https://www.vam.ac.uk/articles/the-peacock-revolutions-menswear

Mens fashion trends 1960s

It could be said that male fashion of the s was dominated by one specific theme: progress. The decade saw men's styles embrace a sense of refinement, polish and, at times, even elegance. Though the looks are generally no longer relevant in their entirety, fragments of the decade's more popular trends remain influential even today.

A Revolution of Style

Revolutionary, indeed. Men's fashion during the s took a departure from the simple, crisp looks of decades past. While previous years certainly boasted their own standout pieces, the '60s were responsible for a newer approach to style that was, until then, quite formal.

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During the '60s, the classics were renovated to reflect the decade's shifting cultural and social norms. From the civil rights movement and President Kennedy's assassination to the hippie movement and the British Invasion, the era was wrought with defining moments that changed the world forever. On a much smaller scale, they also changed the face of men's fashion.

Highlights of Male Fashion of the s

It isn't for nothing that the '60s stand out as one of the most defining eras in men's fashion. So pronounced were the changes in style that it was impossible not to notice how the conservativeness of decades' past had given way to a much more energetic, bold overall design. The early years, however, were heavily influenced by Italian designers, who brought a sense of refinement to men's cuts and styles.

British Invasion and Men's Fashion

Defining moments of the decade also played a strong role in the way fashion matured over the years. For example, the British Invasion - the period that found singers from the United Kingdom enjoy immense popularity in the United States during the '60s - brought with it more than just music.

The Beatles-led movement transformed the conservative business suit into a tailored, fitted number with a clean, straight cut. In general, they were slimmer, thanks to narrowed pants, pointy dress shirt collars and nipped shirts that lent the entire ensemble a sleek silhouette from head to toe. As the decade progressed, the four "Mop Tops" embraced a more casual approach to style and began to wear turtlenecks and show off color in favor of their earlier all-black uniforms.

Colors and Prints for Men

These later years witnessed a slew of decidedly feminine details that changed the face of men's fashion completely. In addition to wearing their hair longer, men began to adopt bright, vivacious colors; gregarious paisley, floral and polka dot prints; velvet pants; wide belts and more. Even jewelry designers joined in the adventure and began creating collections made specifically for men. This newfound freedom and style of dress may have seemed experimental at first, but it quickly became the norm as men all over the world embraced its spirit.

Key Pieces

No fashionable decade is without its key pieces - those garments that come to mind as soon as the era is mentioned and leave their indelible mark on the fashion world. During the '60s, several clearly stood out as representative of the era's unique styles:

Nehru Collars

Nehru collars appeared on both shirts and jackets. The upright, mandarin-style collar was first popularized in India before transitioning to the west. Its mainstream popularity came in the wake of several public appearances by the Beatles and the Monkees; both bands' members embraced the clean, understated look.

Tie Dye

Tie-dye t-shirts grew popular in the late s. A vivid highlight of the burgeoning hippie movement, tie-dye was considered a mark of rebellion. It was thus incredibly popular amongst youth, particularly those who sat in protest against the Vietnam War.

Bell Bottoms

Bell bottoms hardly need an introduction. This unusual trouser style marked a sharp detour from the decade's early appreciation for slim, straight legs. The bell bottom flared out impressively below the knee, ending in an almost floating style below the ankles. They grew wider and wider in later years, but their initial popularity stemmed during the hippie period of the '60s.

Mod Styles

Mod styles may well best stand out as the decade's more remarkable and influential looks. Narrow cuts, clean lines and form-fitting garments were the norm in the earlier part of the decade, and even today these details inspire men's fashion designers.

Shopping for the Look

If you've long admired male fashion of the s but haven't quite got around to digging through your father's box of goodies in the attic, consider shopping at one of these retro clothing boutiques for your fix:

  • Rusty Zipper: With a selection that spans over 20, items, it's hard to know where to start! You'll find everything from mod suits and wool sweaters to skinny neckties and leisure jackets.

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Sours: https://mens-fashion.lovetoknow.com/Male_Fashion_of_s
Men's Knitwear Styling Guide

s in fashion

Costume and fashion in the s

Fashion of the s featured a number of diverse trends. It was a decade that broke many fashion traditions, mirroring social movements during the time. Around the middle of the decade, fashions arising from small pockets of young people in a few urban centers received large amounts of media publicity, and began to heavily influence both the haute couture of elite designers and the mass-market manufacturers. Examples include the mini skirt, culottes, go-go boots, and more experimental fashions, less often seen on the street, such as curved PVC dresses and other PVC clothes.

Mary Quant popularized the mini skirt, and Jackie Kennedy introduced the pillbox hat;[1] both became extremely popular. False eyelashes were worn by women throughout the s. Hairstyles were a variety of lengths and styles.[2] Psychedelic prints, neon colors, and mismatched patterns were in style.[3]

In the early-to-mid s, London "Modernists" known as Mods influenced male fashion in Britain.[4] Designers were producing clothing more suitable for young adults, which led to an increase in interest and sales.[5] In the late s, the hippie movement also exerted a strong influence on women's clothing styles, including bell-bottom jeans, tie-dye and batik fabrics, as well as paisley prints.

Women's fashion[edit]

Early s (–63)[edit]

High fashion[edit]

American fashions in the early years of the decade reflected the elegance of the First Lady, Jacqueline Kennedy. In addition to tailored skirts, women wore stiletto heel shoes and suits with short boxy jackets, and oversized buttons. Simple, geometric dresses, known as shifts, were also in style. For evening wear, full-skirted evening gowns werern; these often had low necklines and close-fitting waists. For casual wear, capri trousers were the fashion for women and girls.[citation needed]


The bikini, named after the nuclear test site on Bikini Atoll, was invented in France in but struggled to gain acceptance in the mass-market during the s, especially in America. The breakthrough came in , after rather large versions featured in the surprise hit teen film Beach Party, which launched the Beach party film genre.

The rise of trousers for women[edit]

The s were an age of fashion innovation for women. The early s gave birth to drainpipe jeans and capri pants, which were worn by Audrey Hepburn.[6] Casual dress became more unisex and often consisted of plaid button down shirts worn with slim blue jeans, comfortable slacks, or skirts. Traditionally, trousers had been viewed by western society as masculine, but by the early s, it had become acceptable for women to wear them everyday. These included Levi Strauss jeans, which had previously been considered blue collar wear, and "stretch" drainpipe jeans with elastane.[7] Women's trousers came in a variety of styles: narrow, wide, below the knee, above the ankle, and eventually mid thigh. Mid-thigh cut trousers, also known as shorts, evolved around By adapting men's style and wearing trousers, women voiced their equality to men.[8]

Mid s (–66)[edit]

Space Age fashions[edit]

Space age fashion first appeared in the late s, and developed further in the s. It was heavily influenced by the Space Race of the Cold War, in addition to popular science fictionpaperbacks, films and television series such as Star Trek: The Original Series, Dan Dare, or Lost In Space. Designers often emphasized the energy and technology advancements of the Cold War era in their work.[9]

The space age look was defined by boxy shapes, thigh length hemlines and bold accessories. Synthetic material was also popular with space age fashion designers. After the Second World War, fabrics like nylon, corfam, orlon, terylene, lurex and spandex were promoted as cheap, easy to dry, and wrinkle-free. The synthetic fabrics of the s allowed space age fashion designers such as the late Pierre Cardin to design garments with bold shapes and a plastic texture.[10] Non-cloth material, such as polyester and PVC, became popular in clothing and accessories as well. For daytime outerwear, short plastic raincoats, colourful swing coats, bubble dresses, helmet-like hats, and dyed fake-furs were popular for young women.[11] In , the Nehru jacket arrived on the fashion scene, and was worn by both sexes. Suits were very diverse in color but were, for the first time ever, fitted and very slim. Waistlines for women were left unmarked and hemlines were getting shorter and shorter.

Footwear for women included low-heeled sandals and kitten-heeled pumps, as well as the trendy white go-go boots. Shoes, boots, and handbags were often made of patent leather or vinyl.[citation needed] The Beatles wore elastic-sided boots similar to Winkle-pickers with pointed toes and Cuban heels. These were known as "Beatle boots" and were widely copied by young men in Britain.

The French designer André Courrèges was particularly influential in the development of space age fashion. The "space look" he introduced in the spring of included trouser suits, goggles, box-shaped dresses with high skirts, and go-go boots. Go-go boots eventually became a staple of go-go girl fashion in the s.[12] The boots were defined by their fluorescent colors, shiny material, and sequins.[13]

Other influential space age designers include Pierre Cardin and Paco Rabanne. Italian-born Pierre Cardin[14] was best known for his helmets, short tunics, and goggles.[14] Paco Rabanne was known for his "12 Unwearable Dresses in Contemporary Materials" collection,[9] which made use of chain mail, aluminum, and plastic.[15]

A timeless fashion piece: miniskirt[edit]

German girl wearing a miniskirt in Greece,

Although designer Mary Quant is credited with introducing the miniskirt in , André Courrèges also claimed credit for inventing the miniskirt. The miniskirt changed fashion forever.

The definition of a miniskirt is a skirt with a hemline that is generally between 6 and 7 inches above the knees. Early references to the miniskirt from the Wyoming newspaper The Billings Gazette, described the miniskirt as a controversial item that was produced in Mexico City.[citation needed] During the s, the miniskirt began appearing in science fiction films like Flight to Mars and Forbidden Planet[16]

Mary Quant and Andre Courreges both contributed to the invention of the miniskirt during the s. Mary Quant, A British designer, was one of the pioneers of the miniskirt during She named the skirt after her favorite car, the Mini Cooper. Quant introduced her design in the mid s at her London boutique, Bazaar. She has said: " We wanted to increase the availability of fun for everyone. We felt that expensive things were almost immoral and the New Look was totally irrelevant to us." Miniskirts became popular in London and Paris and the term "Chelsea Look" was coined.[17]

Andre Courreges was a French fashion designer who also began experimenting with hemlines in the early s. He started to show space-age dresses that hit above the knee in late His designs were more structured and sophisticated than Quant's design.[citation needed] This made the miniskirt more acceptable to the French public. His clothes represented a couture version of the "Youthquake" street style and heralded the arrival of the "moon girl" look.[18]

As teen culture became stronger, the term "Youthquake" came to mean the power of young people. This was unprecedented before the s. Before World War II, teenagers dressed and acted like their parents. Many settled down and began raising families when they were young, normally right after high school. They were often expected to work and assist their families financially. Therefore, youth culture begins to develop only after World War II, when the advancement of many technologies and stricter child labor laws became mainstream. Teenagers during this period had more time to enjoy their youth, and the freedom to create their own culture separate from their parents. Teens soon began establishing their own identities and communities, with their own views and ideas, breaking away from the traditions of their parents.[19] The fabulous "little girl" look was introduced to USA—styling with Bobbie Brooks, bows, patterned knee socks and mini skirts. The miniskirt and the "little girl" look that accompanied it reflect a revolutionary shift in the way people dress. Instead of younger generations dressing like adults, they became inspired by childlike dress.[20]

Second-wave feminism made the miniskirt popular. Women had entered the professional workforce in larger numbers during World War II and many women soon found they craved a career and life outside the home.[21] They wanted the same choices, freedoms, and opportunities that were offered to men.[22]

During the mid s, Mod girls wore very very short miniskirts, tall, brightly colored go-go boots, monochromatic geometric print patterns such as houndstooth, and tight fitted, sleeveless tunics. Flared trousers and bell bottoms appeared in as an alternative to capri pants, and led the way to the hippie period introduced in the s. Bell bottoms were usually worn with chiffon blouses, polo-necked ribbed sweaters or tops that bared the midriff. These were made in a variety of materials including heavy denims, silks, and even elasticated fabrics.[23] Variations of polyester were worn along with acrylics.[4] A popular look for females was the suede mini-skirt worn with a French polo-neck top, square-toed boots, and Newsboy cap or beret. This style was also popular in the early s.

Women were inspired by the top models of the day which included Twiggy, Jean Shrimpton, Colleen Corby, Penelope Tree, and Veruschka. Velvet mini dresses with lace-collars and matching cuffs, wide tent dresses and culottes pushed aside the geometric shift. False eyelashes were in vogue, as was pale lipstick. Hemlines kept rising, and by they had reached well above mid-thigh. These were known as "micro-minis". This was when the "angel dress" first made its appearance on the fashion scene. A micro-mini dress with a flared skirt and long, wide trumpet sleeves, it was usually worn with patterned tights, and was often made of crocheted lace, velvet, chiffon or sometimes cotton with a psychedelic print. The cowled-neck "monk dress" was another religion-inspired alternative; the cowl could be pulled up to be worn over the head. For evening wear, skimpy chiffon baby-doll dresses with spaghetti-straps were popular, as well as the "cocktail dress", which was a close-fitting sheath, usually covered in lace with matching long sleeves.[24]Feather boas were occasionally worn. Famous celebrities associated with marketing the miniskirt included: Twiggy; model Jean Shrimpton, who attended an event in the Melbourne Cup Carnival in Australia wearing a miniskirt in ; Goldie Hawn, who appeared on Rowan and Martin's Laugh-In with her mini skirt in ; and Jackie Kennedy, who wore a short white pleated Valentino dress when she married Aristotle Onassis in

The Single Girl[edit]

Writer, Helen Gurley Brown, wrote Sex and the Single Girl in This book acted as a guide for women of any marital status to take control of their own lives financially as well as emotionally.[25] This book was revolutionary since it encouraged sex before marriage; something that was historically looked down upon. With the high success of this book, a pathway was set for media to also encourage this behavior. Betty Friedan also wrote The Feminine Mystique the following year, giving insight into the suburban female experience, further igniting women's push for a more independent lifestyle.[26] The second-wave of feminism was getting its start during this period: pushing for a new feminine ideal to be capitalized on.

Fashion photography in the s represented a new feminine ideal for women and young girls: the Single Girl. s photography was in sharp contrast to the models of the s, who were carefully posed for the camera and portrayed as immobile. The Single Girl represented 'movement'. She was young, single, active, and economically self-sufficient. To represent this new Single Girl feminine ideal, many s photographers photographed models outside—often having them walk or run in fashion shoots. Models in the s also promoted sports wear, which reflected the modern fascination with speed and the quickening pace of the s urban life. Although the Single Girl was economically, socially and emotionally self-sufficient, the ideal body form was difficult for many to achieve. Therefore, women were constrained by diet restrictions that seemed to contradict the image of the empowered s Single Girl.[27]

Fashion photographers also photographed the Single Girl wearing business wear, calling her the Working Girl. The Working Girl motif represented another shift for the modern, fashionable woman. Unlike earlier periods, characterized by formal evening gowns and the European look, the s Working Girl popularized day wear and "working clothing". New ready to wear lines replaced individualized formal couture fashion. The Working Girl created an image of a new, independent woman who has control over her body.[27]

There was a new emphasis on ready-to-wear and personal style. As the s was an era of exponential innovation, there was appreciation for something new rather than that of quality.[10] Spending a lot of money on an expensive, designer wardrobe was no longer the ideal and women from various statuses would be found shopping in the same stores.

The Single Girl was the true depiction of the societal and commercial obsession with the adolescent look.[10] Particular to the mid-sixties, icons such as Twiggy popularized the shapeless shift dresses emphasizing an image of innocence as they did not fit to any contours of the human body. The female body has forever been a sign of culturally constructed ideals.[28] The long-limbed and pre-pubescent style of the time depicts how women were able to be more independent, yet paradoxically, also were put into a box of conceived ideals.

Dolly Girl[edit]

The "Dolly Girl" was another archetype for young females in the s. She emerged in the mid s, and her defining characteristic is the iconic miniskirt. "Dolly Girls" also sported long hair, slightly teased, of course, and childish-looking clothing. Clothes were worn tight fitting, sometimes even purchased from a children's section. Dresses were often embellished with lace, ribbons, and other frills; the look was topped off with light colored tights. Crocheted clothing also took off within this specific style.[29]

Corsets, seamed tights, and skirts covering the knees were no longer fashionable. The idea of buying urbanized clothing that could be worn with separate pieces was intriguing to women of this era. In the past, one would only buy specific outfits for certain occasions.[30]

Late s (–69)[edit]

The hippie subculture[edit]

Starting in , youth culture began to change musically and Mod culture shifted to a more laid back hippie or Bohemian style. Hosiery manufacturers of the time like Mary Quant (who founded Pamela Mann Legwear) combined the "Flower Power" style of dress and the Pop Art school of design to create fashion tights that would appeal to a female audience that enjoyed psychedelia.[31] Ponchos, moccasins, love beads, peace signs, medallion necklaces, chain belts, polka dot-printed fabrics, and long, puffed "bubble" sleeves were popular fashions in the late s. Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, work shirts, Jesus sandals, and headbands. Women would often go barefoot and some went braless. The idea of multiculturalism also became very popular; a lot of style inspiration was drawn from traditional clothing in Nepal, India, Bali, Morocco and African countries. Because inspiration was being drawn from all over the world, there was increasing separation of style; clothing pieces often had similar elements and created similar silhouettes, but there was no real "uniform".[32]

Fringed buck-skin vests, flowing caftans, the "lounging" or "hostess" pajamas were also popular. "Hostess" pajamas consisted of a tunic top over floor-length culottes, usually made of polyester or chiffon. Long maxi coats, often belted and lined in sheepskin, appeared at the close of the decade. Animal prints were popular for women in the autumn and winter of Women's shirts often had transparent sleeves. Psychedelic prints, hemp and the look of "Woodstock" emerged during this era.[citation needed]

Indian fashion[edit]

Middle class Indian menswear followed postwar European trends, but most women continued to wear traditional dress such as the sari.

In general, urban Indian men imitated Western fashions such as the business suit. This was adapted to India's hot tropical climate as the Nehru suit, a garment often made from khadi that typically had a mandarin collar and patch pockets. From the early s until the mid s, most Indian women maintained traditional dress such as the gagra choli, sari, and churidar. At the same time as the hippies of the late s were imitating Indian fashions, however, some fashion conscious Indian and Ceylonese women began to incorporate modernist Western trends.[33] One particularly infamous fad combined the miniskirt with the traditional sari, prompting a moral panic where conservatives denounced the so-called "hipster sari"[34] as indecent.

Feminist influences[edit]

During the late s, there was a backlash by radical feminists in America against accouterments of what they perceived to be enforced femininity within the fashion industry. Instead, these activists wore androgynous and masculine clothing such as jeans, work boots or berets. Black feminists often wore afros in reaction to the hair straighteners associated with middle class white women. At the feminist Miss America protest, protestors symbolically threw a number of feminine fashion-related products into a "Freedom Trash Can," including false eyelashes, high-heeled shoes, curlers, hairspray, makeup, girdles, corsets, and bras[35] which they termed "instruments of female torture".[36]

Men's fashion[edit]

Early s (–63)[edit]

Business wear[edit]

During the early s, slim fitting single breasted continental style suits and skinny ties were fashionable in the UK and America. These suits, as worn by Sean Connery as James Bond, the Rat Pack's Frank Sinatra,[37] and the cast of Mad Men, were often made from grey flannel, mohair or sharkskin.[38]Tuxedos were cut in a similar form fitting style, with shawl collars and a single button, and were available either in the traditional black, or in bright colors such as red or sky blue popularized by Frankie Valli of The Four Seasons. Men's hats, including the pork pie hat and Irish hat, had narrower brims than the homburgs and fedoras worn in the s and earlier. During the mid s, hats began to decline[39] after presidents John F. Kennedy and Lyndon B. Johnson appeared in public without one.[40]

Ivy League[edit]

Ivy League fashion, the precursor to the modern preppy look, was desirable casual wear for middle class adults in America during the early to mid s. Typical outfits included polo shirts, harrington jackets, khaki chino pants, striped T-shirts, Argyle socks, seersucker or houndstoothsportcoats, sweater vests, cardigan sweaters, Nantucket Reds, basketweave loafers, Madras plaid shirts, and narrow brimmed Trilbys sometimes made from straw.[41][42] The style remained fashionable for men over 21 until it was supplanted by more casual everyday clothing influenced by the hippiecounterculture during the late s and early s.[43]

Mid s (–66)[edit]

Surf fashion[edit]

In America and Australia, surf rock went mainstream from to , resulting in many teenage baby boomers imitating the outfits of groups like The Beach Boys. Pendleton jackets were common due to their cheapness, warmth and durability. Design wise the surf jacket suited popularly with nonchalance, warmth for coastal Californian climate, and utility pockets for surf wax and VW car keys, two surf essentials (Pendleton Woolen Mills).[44]

The Pendleton Surf Jacket expanded upon Fifties pop-cultural fashions, however new in its relaxed, intangibly cool vibe. The surf jacket split from the tough guy rock 'n' roll teen, and mellowing leather's rock attitudes to woolen plaids. Following Rock n Roll's decline were rebels without causes, "Greasers" and "Beats"; dressed down in inappropriate daywear to denounce conformity, Sixties youth, inventors of Surf Fashion, expressed more nomadic and hedonically in this "dress down" style. Surf styles mainstreamed into fashion when Soul Surfers wanted to make livings in surfing-associated careers. They opened businesses that expanded selling surf products into selling surf clothing. These surfer entrepreneurs proliferate surf fashion by mixing their lifestyles into casual wear.[45] As Rock n Roll Beats, and Greaser car clubs used jackets to identify, and as varsity sports wore lettered cardigans, s Surfies wore surf jackets to identify with surf clubs and as surfers (Retro s Swimwear).[46] Jackets worn as group status identifiers continued in the Sixties, but with focus around beach music and lifestyle.

As surfers banded over localism, plaid and striped surf jackets gained relevancy. Teens wore them to proclaim surf clubs; what beach they were from, and where they surfed. For a surfer though, it is curious why a woolen plaid jacket paired with UGG boots, and not the board-short or aloha shirt identified the surfer. The Pendleton plaid, originally worn by loggers, hunters and fishermen, was a common item of casual wear for American men of all classes before the British invasion. For the youth of the 60s, however, the plaid Pendleton signified counterculture, and tribal seamen style translated from Welsh folklore, rebellious Scots Highlanders, and rugged American frontiersmen (Bowe).[47]

The Sixties invented the Californian Cool style, by relaxing style to escape Cold War meltdowns with Polynesian fascinations, bridging the macho s teen towards s Hippie style. The Cold War's tense political context conceived Surf Fashion as a way to relax and escape established violence. California, the birthplace of American Surfing, also produced much of the technology experimentations used in the nuclear space race. Caltech designers in Pasadena were designing nuclear arms for day jobs and were surfing at night. The modern surfboard design itself originates from the military-industrial complex's product development, where the Manhattan Project's Hugh Bradner also designed the modern neoprene wetsuit (Inside the Curl).[48]

Californian engineers for the Cold War were also surfing and equally engineering that fashion. Just as the Bikini's name comes from a nuclear test site, Surf fashion in this era consistently references the Cold War context. Surfing became an attractive fashion identity in this era because it perpetuates adolescence, and the pursuit of pleasure in times of anxiety and paranoia. In a teenage-driven culture, which aimed to ignore establishment conflicts, surfers mused Hawaii and its associated tiki culture as a place of escape with tropical paradises as the antithesis to modern society. This sustained Hawaiian flora and fauna patterns' in fashion its attraction. The Sixties Surfer was not the first to escape violence or revolutionize the pursuit of happiness through Polynesian fascination. Accounts of Thomas Jefferson theorize that his exposure to the surfer image in South Pacific travel journals influenced his imagined Pursuit of Happiness (Martin D. Henry).[49] Similarly, Hawaii's surfer image and Californian translation responds to the decade's violence and further inspired full-on nonviolent revolutionary Hippie fashions.

Additionally, as Californian water inspired lifestyles influenced fashion, many guys improvised their own faded jeans using chlorine from backyard swimming pools.[50] Sneakers such as Converse All Stars made the transition from sportswear to streetwear, and guys in California and Hawaii began to grow out their hair.[51]

Mod and British Invasion influences[edit]

The Modswere a British fashion phenomenon in the mids with their parkas, tailored Italian suits, and scooters.

The leaders of mids style were the British. The Mods (short for Modernists) adopted new fads that would be imitated by many young people. Mods formed their own way of life creating television shows and magazines that focused directly on the lifestyles of Mods.[1] British rock bands such as The Who, The Small Faces, the Beatles, and The Kinks emerged from the Mod subculture. It was not until , when the Modernists were truly recognized by the public, that women really were accepted in the group. Women had short, clean haircuts and often dressed in similar styles to the male Mods.[4]

The Mods' lifestyle and musical tastes were the exact opposite of their rival group, known as the Rockers. The rockers liked s rock-and roll, wore black leather jackets, greased, pompadour hairstyles, and rode motorbikes. The look of the Mods was classy. They mimicked the clothing and hairstyles of high fashion designers in France and Italy, opting for tailored suits that were topped by anoraks. They rode on scooters, usually Vespas or Lambrettas. Mod fashion was often described as the City Gent look. The young men[52] incorporated striped boating blazers and bold prints into their wardrobe.[53] Shirts were slim, with a necessary button down collar accompanied by slim fitted pants.[4]Levi's were the only type of jeans worn by Modernists.

In the USSR during the mid to late s, Mods and Hippies were nicknamed Hairies for their mop top hair.[54] As with the earlier Stilyagi in the s, young Russian men who dressed this way were ridiculed in the media, and sometimes forced to get their hair cut in police stations.[55]

Late s (–69)[edit]

Folk and counterculture influences[edit]

The late 60s to early 70s witnessed the emergence of the hippiecounterculture and freak scene in Britain, Australia, New Zealand and America. Middle class youths of both sexes favored a unisex look with long hair, tie dye and flower power motifs, Bob Dylan caps, kurtas, hemp waistcoats, baja jackets, bell bottoms, sheepskin vests, western shirts and ponchos inspired by acid Westerns, sandals, digger hats, and patches featuring flowers or peace symbols.[56]Jimi Hendrix popularized the wearing of old military dress uniforms as a statement that war was obsolete.[57] Early hippies, derisively referred to as freaks by the older generation, also used elements of roleplay such as headbands, cloaks, frock coats, kaftans, corduroy pants, cowboy boots, and vintage clothing from charity shops, suggesting a romantic historical era, a distant region, or a gathering of characters from a fantasy or science fiction novel.[58]

Peacock Revolution[edit]

By , the space age mod fashions had been gradually replaced by Victorian, Edwardian and Belle Époque influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars. Their hair worn below the collar bone. Rolling Stones guitarist Brian Jones epitomised this "dandified" look. Due to the colorful nature of menswear, the time period was described as the Peacock Revolution, and male trendsetters in Britain and America were called "Dandies," "Dudes," or "Peacocks."[59] From the late 60s until the mid 70s Carnaby Street and Chelsea's Kings Road were virtual fashion parades, as mainstream menswear took on psychedelic influences. Business suits were replaced by Bohemian Carnaby Street creations that included corduroy, velvet or brocade double breasted suits, frilly shirts, cravats, wide ties and trouser straps, leather boots, and even collarless Nehru jackets. The slim neckties of the early 60s were replaced with Kipper ties exceeding five inches in width, and featuring crazy prints, stripes and patterns.[60]

Hairstyles of the s[edit]

Women's hairstyles[edit]

Women's hair styles ranged from beehive hairdos in the early part of the decade to the very short styles popularized by Twiggy and Mia Farrow just five years later to a very long straight style as popularized by the hippies in the late s. Between these extremes, the chin-length contour cut and the pageboy were also popular. The pillbox hat was fashionable, due almost entirely to the influence of Jacqueline Kennedy, who was a style-setter throughout the decade. Her bouffant hairstyle, described as a "grown-up exaggeration of little girls' hair", was created by Kenneth.[61][62]

During the mid and late s, women's hair styles became very big and used a large quantity of hair spray, as worn in real life by Ronnie Spector and parodied in the musical Hairspray. Wigs became fashionable and were often worn to add style and height. The most important change in hairstyles at this time was that men and women wore androgynous styles that resembled each other. In the UK, it was the new fashion for mod women to cut their hair short and close to their heads.[63] Meanwhile, hippie girls favored long, straight natural hair, kept in place with a bandana.

Men's hairstyles[edit]

For professional men born before , the side parted short back and sides was the norm in the UK, Europe and America from the early 60s until the end of the decade. Black men usually buzzed their hair short or wore styles like the conk, artificially straightened with chemicals. Blue collar white men, especially former military personnel, often wore buzzcuts and flat tops during the summer. During the early to mid 60s, rebellious Irish-American, Italian-American and Hispanic teens influenced by the greaser subculture often wore ducktails, pompadours and quiffs.[citation needed]

Due to the influence of mod bands like the Beatles or the Rolling Stones, mop-top hairstyles were most popular for white and Hispanic men during the mid 60s.[citation needed] The mod haircut began as a short version around through , developed into a longer style worn during –66, and eventually evolved into an unkempt hippie version worn during the –69 period and into the early s. Facial hair, evolving in its extremity from simply having longer sideburns, to mustaches and goatees, to full-grown beards became popular with young men from onwards.

Head coverings changed dramatically towards the end of the decade as men's hats went out of style, replaced by the bandanna, digger hat, Stetson, or Bob Dylan cap if anything at all. As men let their hair grow long, the Afro became the hairstyle of choice for African Americans.[citation needed] This afro was not just a fashion statement but also an emblem of racial pride. They started to believe that by allowing their hair to grow in its nature state without chemical treatments, they would be accepting their racial identities.[64]

Image gallery[edit]

A selection of images representing the fashion trends of the s:

  • First Lady Jacqueline Kennedy wearing a red wool dress with matching jacket. She was a fashion icon in the early s.

  • Singer and actress Barbra Streisand in wearing a top with a crew-neck. Her hair is teased at the crown.

  • A velvet minidress from

  • American girl wearing a mini skirt and patterned tights,

  • Fashion model from Leipzig, GDR wearing a wool suit trimmed with fur and a matching fur hat,

  • Young woman wears her hair in a headband with flipped ends,

  • Woman at a Singapore zoo, Note her Pucci-style print dress.

  • The popular "dandified" male fashion in

  • In the late s, brides often wore white mini wedding dresses.

See also[edit]

Fashion designers[edit]

Style icons[edit]


Fashion photographers[edit]

Teenage subcultures[edit]



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External links[edit]

Sours: https://en.wikipedia.org/wiki/s_in_fashion

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